Shane Goes 2

Shane Goes 2

Almost a decade later, Shane is back with Shane Goes 2. More mind melting tech executed to perfection. 

Does anyone do it better? We'll let you be the judge.

Nike SB, short for Nike Skateboarding, is a sub-brand of Nike that focuses on creating footwear, apparel, and equipment specifically designed for skateboarding. But how did Nike SB come to be and what sets it apart from other skateboarding brands?

A Brief History of Nike SB

Nike SB was launched in 2002 as a response to the growing popularity of skateboarding culture. The brand initially collaborated with professional skateboarders to create signature shoes that catered to the unique needs of skaters. These shoes featured enhanced cushioning, improved grip, and durable materials to withstand the rigors of skateboarding.

Innovations in Skateboarding Technology

One of the key factors that set Nike SB apart is its commitment to innovation. The brand continuously pushes the boundaries of skateboarding technology by introducing new materials and designs. For example, Nike SB has incorporated Zoom Air cushioning technology into its shoes to provide skaters with responsive cushioning and impact protection.

Celebrity Collaborations and Limited Edition Releases

Nike SB has also gained a reputation for its collaborations with professional skateboarders and artists. These collaborations have resulted in limited edition releases that are highly sought after by collectors and enthusiasts. By partnering with influential figures in the skateboarding community, Nike SB has been able to stay at the forefront of skateboarding culture.

Community Engagement and Events

In addition to its product offerings, Nike SB is actively involved in the skateboarding community through events, competitions, and sponsorships. The brand sponsors a team of talented skateboarders who represent Nike SB in competitions around the world. 

Overall, Nike SB has established itself as a leading brand in the skateboarding industry through its commitment to innovation, quality, and community engagement. Whether you're a seasoned skater or just starting out, Nike SB offers a range of products designed to enhance your skateboarding experience.